It’s no secret that Ford is playing catch-up in the electric vehicle department, but the past year has seen the American automaker make a lot of big moves. An all-electric F-150 is in the works, a $500 million investment into Rivian was promised, as was the debut of its first mass-market EV. For the latter, we finally have an unveiling date in the books.
Ford’s Mustang-inspired battery-electric SUV will be revealed to the public on November 17, according to a press release. The company’s announcement is light on other details (in the sense that there are none), but they did release a teaser video you can watch below.
When Ford initially said it was working on an electric SUV inspired by its famous Mustang, people were flummoxed. Why throw the muscle car name into the mix at all? If we look at the facts, it makes sense: Ford is investing $11 billion into EVs and SUV sales are soaring, but people are still skeptical of the technology. So it would seem that by using a household name and the most popular configuration, Ford is looking to succeed where other EV releases have failed.
As CNBC reports, there are a few other tidbits the automaker has let slip. First of all, it’s going to be a “performance SUV,” meaning it will probably offer above-average horsepower and speed to do justice to the name. Also, as CNBC writes, “… ordering for the vehicle will start in conjunction with the SUV’s unveiling during a private event on on [sic] Nov. 17, days ahead of its public debut at the Los Angeles Auto Show.”
So while the unveiling date is not the on-sale date, and you most likely won’t get a chance to drive the zero-emission, dad-bod Mustang for months, you will apparently be able to order it before the holidays.
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