Boston-based running label Tracksmith has teamed up with wellness brands Ciele, Hyperice, Linden X Two, Roka, and Whoop, to host a global virtual running event called The Perfect Mile: Fundraising for the Front Line. Registration to participate is $15, and 100% of proceeds from the initiative are headed directly to the United Nations‘s COVID-19 Solidarity Response Fund.
The event is actually already underway, and will last through EOD Sunday, May 31st. Once you register (which can be done here), you’ll receive a “digital pack” which includes various animated wallpapers with The Perfect Mile logo, for easy posting to Instagram Story, Facebook, or wherever you share your content. You’ll also receive promo codes for deals on gear from every participating brand.
Importantly: This is not a race. The online racing community has stepped up to the plate over the last few weeks, big time, and put together some creative challenges — Brooklyn Track Club is hosting a prize mile at the end of June, in collaboration with VDOT02, while Trials of Miles is hosting a March Madness-style tournament called “Survival of the Fastest” where distances vary each week — but The Perfect Mile is focused more on community than competition. At a time when the sport’s interpersonal network (clubs, 5Ks, corner running stores) has taken an incalculable hit, and so many have had to soldier on alone, here’s a way to run together.
That said, if you do PR, don’t hold back on telling the world. Just tag #ThePerfectMile when you do. After you’ve finished your mile run and spread some goodwill, take advantage of the event’s special-offer discounts. It’s a murderer’s row of brands, with excellent discounts throughout:
- CIELE: $6 off your order of $60 or more, and Ciele will contribute an additional $6 to the WHO fund
- HYPERICE: 10% off all products at Hyperice.com
- LINDEN X TWO: 20% off your next order, good until July 1st
- ROKA: $50 off an order of $150 or more
- TRACKSMITH: $15 off your next purchase of $75 or more
- WHOOP: 20% off any WHOOP membership
Most of the codes extend into late June. Ciele is an adventure outfitter, Hyperice makes recovery products (including those famous NormaTec sleeves) Lindex X Two is a specialty coffee company founded by former Olympians, Roka deals in performance eyewear, Tracksmith has some of the best (and handsomest) running apparel out there, and Whoop is a wearable that tracks personal fitness metrics.
For more information on The Perfect Mile, head here. Good luck out there — remember to save some juice for that fourth lap.
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