Spring’s Best Menswear Collection Was Inspired by ‘Apocalypse Now’

Now where can we find some napalm-scented cologne?

Spring’s Best Menswear Collection Was Inspired by ‘Apocalypse Now’

Spring’s Best Menswear Collection Was Inspired by ‘Apocalypse Now’

By Kirk Miller

“All that mysterious life of the wilderness that stirs in the forest, in the jungles, in the hearts of wild men.”

Gonna be quite a spring. Especially if you start your day by putting on clothes inpsired by those words.

New York lifestyle brand Rivay just intro’d their spring/summer 2017 line, as inspired by Joseph Conrad’s iconic Heart of Darkness (their lookbook leads with the above Conrad quote) and — visually — Apocalypse Now, Francis Ford Coppola’s film adapation of same.

Rivay (6 images)

In store for you, wild man: Camo. A lot of military green. Jungle/floral patterns. Random accents of plum and purple. Tees, white henleys, s/s button-downs. Basically, the kind of stuff you could conquer a jungle in but still look good (think more Sheen than Brando, here).

Sales start at the end of the month.

Meanwhile, as it’s still a bit frosty, why not grab their cozy, on-sale Miles Jaspe Brushed Cotton Shirt?

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