Sock It Up

Sock It Up

Sock It Up

By The Editors

There is a world of athletic hosiery out there, friends.

And unsexy as it may be, said hosiery is your base. Your foundation. The totem at the bottom of your pole.

So before you buy another pair of ill-fitting, heel-slipping, dogs-chafing generic socks, have a look at NY-based Bombas, now available for pre-order online.

Bombas feature a host of design tweaks to keep your pedals comfy. To wit:

And the coup de grâce, a rigorously tested calf tension that keeps those puppies up where they belong.

And for every pair you buy, Bombas donates a pair to a person in need, a la Toms and Warby Parker.

Socks for everybody. It’s a party.

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