Something has happened to the bicycles of New York City.
Where once a motley assortment of track bikes and bangers filled the streets, now rolls a legion of electric blue cruisers. They’re handy, sure, but they lack a certain panache.
Not lacking said panache: Martone Cycling Co.
Martone = Lorenzo Martone, fashion power publicist (and erstwhile Marc Jacobs fiancé).
He’s the kind of design-minded chap who still gushes over his childhood bike — her name was “Fina” — and who knows that a truly cool ride is as much about form as it is function.
Stylistically, his cycles pop in five different eye-catching hues, dressed front-to-back in black, gold, red, white or silver.
Each comes with a metal basket that’ll hold 25 lb of gear. Simple and clean.
Tech-wise, Martone bikes feature an aluminum alloy frame, stainless steel spokes and a “duomatic gear system” that shifts automatically based on your riding speed.
All depends on how fast you want to turn heads.
This article was featured in the InsideHook NY newsletter. Sign up now for more from all five boroughs.