Since Donald Trump famously proposed building a wall at our nation’s southern border and making Mexico pay for it, there have been many counter-proposals, some better than others.
The most recent one — which comes courtesy of Tecate — however, is the best of the lot.
In a spot that aired during the first presidential debate, Tecate proposed building a three-foot-tall “beer wall” that would give U.S. and Mexican citizens a spot to put their beverages while talking. “The time has come for a wall, a tremendous wall. The best wall,” the ad’s voiceover says. “The Tecate beer wall. A wall that brings us together.”
Despite the ad’s unifying message, which would seem to be anti-Trump, Tecate says it isn’t taking sides in the election. “We are totally neutral,” Tecate VP Felix Palau told Ad Age. “We don’t have any political point-of-view or affiliation. We just want to tell a story where people from two bordering countries are united by beer.”
Cheers to that.
This article appeared in an InsideHook newsletter. Sign up for free to get more on travel, wellness, style, drinking, and culture.
