The Electric Truck That Wants to Beat Elon Musk at His Own Game

Thor Trucks has a plan to beat Tesla to market

The Electric Truck That Wants to Beat Elon Musk at His Own Game

The Electric Truck That Wants to Beat Elon Musk at His Own Game

By Evan Bleier

A new electric truck startup company planning to bring an e-semi to market before Elon Musk could be good news for anyone who hasn’t placed a preorder with Tesla.

Allegedly launching a year before Tesla’s electric semi starts delivering in 2019, the ET-One from LA-based Thor Trucks claims to offer up to 30% more power than diesel with 0% of the emissions or need for EPA scrutiny.

Capable of up to an 80,000-pound load, the ET-One is supposed to arrive with a 300-mile range and a top speed of 70 MPH, specs that admittedly put it a bit behind the Tesla version.

Thor Trucks (3 images)

However, in addition to getting to market first, Thor Trucks is hoping it can get a foot in the door and stand out from competitors by converting standard gas-guzzling semis into all-electrics by installing its dynamic powertrain and battery systems into old models, says The Verge.

“A lot of players are coming in the commercial EV industry, because it’s a good time to get into it,” Thor cofounder Giordano Sordoni told the publication. “In comparison to other folks, I think what we’re talking about is all super reasonable. We’re not promising thousands of charging stations and millions of trucks. What we’re offering is scaled-down and realistic.”

Considering “scaled-down” and “realistic” aren’t even in Musk’s vocabulary, we’re interested to see how this all plays out.

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