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Fun fact: When the Timex watch debuted in 1950 (from the then-monikered U.S. Time Company), jewelers wouldn’t carry the timepiece because of its low 50 percent markup. Other brands apparently offered 100 percent.
So the company turned to promoting its inexpensive tickers in drugstores and department stores, emphasizing their durability (“takes a licking keeps on ticking”) and low prices. Within a year, the company had captured 18 percent of the low-priced wristwatch market (h/t to the blog Watch Doctor for the history lesson).
So the company’s always been about affordability. More so today, as Timex is offering an extra 20% off on their sale watches (with the code EXTRA20), putting the discounted timepieces at close to half off. They’re throwing in free shipping, too.
A few standouts:
Weekender Chronograph 40mm 2-Piece Leather Strap
Waterbury Classic Chronograph 40mm Leather Strap
Harborside 43mm Bracelet Watch Gift Set w/Extra Strap
Fairfield Chronograph 41mm Mesh Band
Timex x Peanuts x Todd Snyder 34mm Leather Strap
Note: The sale ends Monday night.
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