Not everybody books their travel six months out.
Some people like to … float.
We’ve had it go both ways.
Sometimes we don’t plan our accommodations in advance, and we leave it to the fates — and we sleep in the airport.
Sometimes we leave it to the fates … and we get really sick deals.
The new app from the team behind Standard Hotels is designed to help with the latter.
You may remember Hotel Tonight, a last-minute hotel booking app that came on fast and furious, with super-solid deals for day-of bookings.
But then, like so much out of Silicon Valley, it got greedy.
It decided to do same-day, next-day, and seven-day-out reservations.
That put it in competition with the hotel brands themselves — who were no longer just off-loading unwanted, last-minute inventory; when users could book on Hotel Tonight seven days out, hotels found themselves undercutting themselves. Not cool.
Into that void comes The Standard’s last-minute booking app, One Night Standard.
Now, the app is expanding — with a top-notch arrray of other hotel brands.
The two-dozen hotels in their portfolio are the ones you already like: The Wythe, The Ludlow, Viceroy l’Hermitage, a bunch more in L.A., New York, and Miami — along with the Standards.
Caveat: You can, per the concept, only book for same-night reservations, and only after 3 p.m.
We’d take a peak for you, to see what’s on tap tonight, but guess what — it’s not 3 p.m. ET yet.
But you can bet we’ll try it next time we decide to tack a day on to our stay in Hollywood.
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