With Its New Black Collection Louis Vuitton Goes Goth

The luxury brand dons a new look after 126 years

With Its New Black Collection Louis Vuitton Goes Goth

With Its New Black Collection Louis Vuitton Goes Goth

By Michael Nolledo

All black everything.

The sartorial mantra of a generation. Also now the mantra of Louis Vuitton, who this week drops the Monogram Eclipse collection, a blacked-out take on some of its most beloved goods.

As Business of Fashion points out, the Eclipse collection marks the first time the luxury label has donned a black logo in its 126-year history. The collection, helmed by LV artistic director and all-around powerhouse of handsome Kim Jones, features a contrast of grey and black shadow tones inspired by the black leather on the antique steamer trunks in the LV archives.

It debuted earlier this year at a show entitled Future Heritage, which is fitting, because there’s something distinctly modern going on here. Something minimalistic. Edgy but familiar. But let’s be real: it’s just cool to see a murdered-out LV logo for the first time. Trust those around you will feel the same.

The Monogram Eclipse collection will be available at Louis Vuitton on July 15th. Take a look at a few standout pieces below, and head on over to Louis Vuitton for more info.

Exit mobile version