Chicago

These Are the Basics of a Man

Is Everlane the future of menswear?

By Michael Nolledo / June 12, 2015 9:00 am

Chicago: Where work always trumps talk.

But hard work and straight talk? Now we’re listening.

You’ll get both at the Know Your City Tour, a five-day celebration of local culture from the minimalist menswear peddlers at Everlane, kicking off next week.

Here’s the deal: Everlane makes simple, utilitarian staples.

Stuff you’d dig. Stuff every man would dig.

Pocket tees. Linen button-downs. Twill weekenders.

All built on a 100% transparent business model . Hence, affordable prices.

So, too, the model of Know Your City. Come fixin’ to share your favorite Chicago gems, and expect to discover more.

On deck for the week:

A Reddit-style AMA at Heritage Bicycles with Everlane CEO Michael Preysman and Chicago whipper-snappers about their respective industries
A natty shindig at the Chicago Athletic Association Hotel
A tour of Everlane’s newly minted Chicago distribution center

All events come with a special Everlane city guide.

Also available: an homage to Mies Van der Rohe and Michael Jordan. In t-shirt form. They only printed 500 of those.

But you’re gonna have to ask around for it.

Real talk.