The Origin Story Behind This $1.3M Custom Cobra Is Shakepearean AF

Involves a rich kid, daddy issues, race cars and a plane crash

The Origin Story Behind This $1.3M Custom Cobra Is Shakepearean AF

The Origin Story Behind This $1.3M Custom Cobra Is Shakepearean AF

By Evan Bleier

Woolworth fortune heir Lance Reventlow did what any sensible young man with all the cash, property and daddy issues in the world would do: he raced cars for a living.

And when he died in a plane a plane crash in 1972 at the age of 36, he left behind some seriously enviable rides.

In 1963, Reventlow asked Carroll Shelby — yes, that Carroll Shelby — to build him a Cobra with a 260 CI engine that had many of the same components (ignition system, tires, carburetor) used on the company’s racing models.

Shelby — who’d previously raced against Reventlow and with him as a teammate — honored his friend’s request and delivered the most expensive Cobra ordered to that point for $7,493.75.

Sadly for Reventlow, he didn’t have long to enjoy his purchase — but that doesn’t mean you can’t.

Following a number of upgrades over the ensuing decades, the four-speed custom Cobra is now being offered up with its original chassis and aluminum body intact by Mecum Auctions.

“Distinguished by its association with one of American sports-car racing’s most charismatic figures and its unique original specifications, the Lance Reventlow Cobra represents a unique early chapter in the captivating history of Carroll Shelby’s beloved sport car,” Mecum says.

The car is expected to fetch $1.3 million, but having the ghost of Reventlow riding shotgun comes free.  

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