“All Rolex watches are developed and produced in-house at our four sites in Switzerland,” Rolex added at the time. “They are assembled by hand, with extreme care, to meet the brand’s unique and high-quality standards of quality, performance and aesthetics. Understandably, this naturally restricts our production capacities — which we continue to increase as much as possible and always according to our quality criteria.”

“All Rolex watches are developed and produced in-house at our four sites in Switzerland,” Rolex added at the time. “They are assembled by hand, with extreme care, to meet the brand’s unique and high-quality standards of quality, performance and aesthetics. Understandably, this naturally restricts our production capacities — which we continue to increase as much as possible and always according to our quality criteria.”