finland

We’re Entering the Best Time in Years to Hunt Aurora Borealis

Solar maximum is firmly upon us. Get yourself to the Arctic.

The Strange Story of Ior Bock

Out-there sex practices, revisionist world history and madness — this mysterious Swedish-speaking, Finnish eccentric is the most fascinating cult leader you've never heard of

No More Performative Peacocking in Public Saunas, Please!

Even the Finns have said farewell to competitive heat-bathing. So let's check our egos at the door.

Finland Doesn't Understand Why It Keeps Winning the "Happiest Country" Title

For the fifth year in a row, the Nordic nation is the most content in the world

Helsinki Airport Using Sniffer Dogs to Detect COVID-19

The dogs can reportedly detect the virus with nearly 100 percent accuracy

Tom of Finland's Legacy Continues a Century After His Birth

During the illustrator’s centenary, InsideHook looks back at a man who created a visual movement.

In Praise of Mölkky, the Greatest Lawn Game You’ve Never Heard Of

Move over, cornhole — there's a new sheriff in town

You Can Now “Rent A Finn” to Improve Your Happiness

Finland is the happiest country in the world. It wants to help.

You Can Now ‘Rent a Finn’ to Improve Your Happiness

Finland's the happiest country in the world. It wants to help.

Visiting the Arctic Circle? Might as Well Stay in a Luxe Ice Cabin.

A sort-of authentic way to view the Northern Lights

The InsideHook Newsletter.

News, advice and insights for the most interesting person in the room.