Merit Badges for Hiking? Yes.

San Francisco types tend to be a goal-driven lot.

Your humble correspondent included: without HabitRPG, my browser would be a tangled kudzu of tabs and woefully blank Google Docs.

And that, in the proverbial nutshell, is why we like Alite’s Fresh Air Club.

Basically, the Club is a reward system for doing San Francisco activities you already love.

Works like this:

1. Alite recommends fun outdoor activities (e.g., go visit Strawberry Hill)

2. You i]Instagram yourself doing said activities with #AliteFreshAirClub

3. Alite gives you a real, live merit badge and 5% off at their store

There are six merit badges for your get-the-hell-out-the-house pleasure: Park, Bike, Beach, Hike, Camp and Cook.

Each one’s worth 5% off, but you can combine ‘em all for 35% in savings.

Each badge has three suggested destinations. For example, Park gives you the choice of the Andy Goldsworthy Spire in the Presidio, the Jerry Garcia Amphitheatre in John McClaren Park or Strawberry Hill in Golden Gate Park.

Now, we’ve recommended Alite time and again: you won’t find a friendlier, more knowledgeable staff at any of the city’s purveyors of outdoor gear.

Their goods are great — especially the ultra-easy Murphy Tent and the highly functional but uncomplicated Kincaid Pack.

So get those things at 35% off.

That’s a goal worth hiking for.

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