The upcoming Super Bowl will be the first championship game in New York.
The first ever cold weather bowl.
And the first time John Varvatos designed the helmets.
You heard right. In honor of the big game coming to our fair city, Bloomingdale’s has teamed up with fashion’s top designers to create gonzo custom helmets, all on display starting today at Bloomie’s 59th Street and being auctioned off online for charity.
That’s 48 designers dropping wackadoodle creations, from a leather cap courtesy of Billy Reid, to Rag and Bone’s dagger-emblazoned number, to Mark McNairy’s Full Metal Jacket-inspired noggin cap.
Check our online gallery to see the collection of zany hardhats, or pop in at 59th to check them in person.
Tell your lady that Nicole Miller and Pamela Love are involved, and you might just convince her that your Sunday shenanigans aren’t entirely without merit.