The Arctic was once the land of frostbitten explorers and intrepid sailors seeking whales, gold and the fabled Northwest Passage.
Oh, how the times have changed ... as long as you've got a stack of greenbacks on hand.
One million of them, to be exact, which will net you a custom-designed Arctic tour from Mountain Travel Sobek, a heritage outfitter that plans expeditions for National Geographic and the New York Times.
What’s on the docket for the globe-spinning one-percenter with a tolerance for the cold and an interest in filling his Insta feed with pictures of stormy seas and polar bears? Iceberg scuba diving, heli-hiking and, of course, “private jet service to the tundra.”
On the menu? Moose carpaccio and musk-ox burgers. On your backs? Caribou and seal parkas.
Between meals, expect hot-air balloon trips over ice craters and wildlife viewing from helicopters.
Nature the way it was meant to be seen. Right?