Spring's Best Menswear Collection Was Inspired by 'Apocalypse Now'

Now where can we find some napalm-scented cologne?

By Kirk Miller

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22 March 2017

“All that mysterious life of the wilderness that stirs in the forest, in the jungles, in the hearts of wild men.”

Gonna be quite a spring. Especially if you start your day by putting on clothes inpsired by those words.

New York lifestyle brand Rivay just intro’d their spring/summer 2017 line, as inspired by Joseph Conrad’s iconic Heart of Darkness (their lookbook leads with the above Conrad quote) and — visually — Apocalypse Now, Francis Ford Coppola's film adapation of same.

Rivay (6 images)

In store for you, wild man: Camo. A lot of military green. Jungle/floral patterns. Random accents of plum and purple. Tees, white henleys, s/s button-downs. Basically, the kind of stuff you could conquer a jungle in but still look good (think more Sheen than Brando, here).

Sales start at the end of the month.

Meanwhile, as it’s still a bit frosty, why not grab their cozy, on-sale Miles Jaspe Brushed Cotton Shirt?

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