Polaroid’s Back to Print Your Instagrams in 60 Seconds

Just remember, kids: There's no delete button

By Kirk Miller

 
Polaroid Pop
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06 January 2017

Did you forget 2016 yet?

And speaking of faded memories: Remember Polaroid?

After making its name with instant printed pics, the company’s pivoted in the last few years (to, among other things, funky action cams) along with a few stabs at their old tech, including the Snap Touch. But the faithful ‘roid is back: at CES, the company — now celebrating its 80th year — debuted the old-meets-new tech of the Polaroid Pop.

A new take on their classic instant print cameras, the rectangular Pop adds WiFi/Bluetooth tech (meaning it can connect with one of your devices to print existing photos), a 3.97-inch touchscreen LCD, image stabilization and a 20-megapixel sensor (along with HD video recording). Jet-black  with a "pop" of color, it's also a looker in its own right. But it’s the old school components that are most interesting: the camera uses a zero ink printer to develop 3x4” pics in less than 60 seconds that also double as stickers — that’s the same size and about the same development rate as the old Polaroids, unlike their smaller Snap cameras.

This time around, the prints are a bit nicer, and available in color, black and white or a vintage sepia tone. And for Instagram fans, assorted filters, stickers and effects are available pre-print on the Polaroid app.

The Pop should be available by the end of 2017. No pricing has been announced.

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