It takes some iron-clad balls — and some distinguishing talent — to strip an emblem off a vehicle and replace it with your own. But for the past four decades, that is exactly what the UK’s Overfinch has been up to.
No apologies necessary.
Their bespoke Range Rover creations upgrade virtually everything, adding forged wheels and carbon-fiber panels, as well as details like their own branded tailpipes.
And now, to meet the U.S. demand, the creators are crossing the pond.
The company, originally known as Schuler, began in ’75, pumping extra horsepower into the original makes. The response was so great that soon after, Overfinch began installing anti-lock braking and Torqueflite transmissions, long before the Rover produced these as a standard.
The company’s swagger grew as the upgrades entered the rally world, first taking the win in ’81 at the Paris-Dakar. The ’86 570 S was mighty, but as years passed, Overfinch saw its consumer base shift to a luxury clientele. Increasingly concerned with style as well as power, Overfinch introduced hand-embroidered Bridge of Weir leather upholstery, and veneers in a range of colors and designs, including mother of pearl.
In addition to a U.S. development and engineering facility, Overfinch will look to expand their presence with three boutique outlets — in New York, Los Angeles and Miami. The welcome launch is to take place at one of the world’s esteemed showcases, the 2016 Pebble Beach Concours D’Elegance this August.
Overfinch may be piggybacking on a classic, but drive one once and you'll never be at home in a Range again.