How a Handsome Man Saves the Planet
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How a Handsome Man Saves the Planet

Outerknown: Clean, casual threads by Kelly Slater

  • 20 July 2015

If anyone knows how rancid our waters are at the moment, it’s a surfer.

Especially 11-time world champion surfer Kelly Slater.

Word from him: Ma’ Earth ain’t doing so hot.

Among his efforts to make a difference: Outerknown, a line of clothing that’s as fresh and clean on your torso as it is the planet.

The supply chain is directed by a Patagonia vet, and they’re sourcing nylon from used fishing nets for a product they call ECONYL.

The materials get power-cleaned by Bluesign, a company that specializes in keeping products sustainable from cradle to grave.

Which would matter little if the wares weren’t up to par.

Outerknown

Good news: this is high-grade casualwear, and perfect for cooler weather (hey, it’s coming).

The first line features all your classic fall layers, from relaxed tees to raffish outerwear (see: their trench and blazer).

Outerknown

Also: four-way stretch, above-the-knee board shorts that embody Kelly’s goal to hawk items that lean more fashion-forward than slouchy beach bum.

The line is built on fair-trade cottons, hemps and wools (see: the relaxed cashmere crew) that are soft to the touch and fit the contours of your body with a casual comfiness.

It’s all about feeling good.

Related:
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The Problem With Buying Pants Online, Solved

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