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If you were to use an industrial laser to cut the essence of James Bond down to three crucial components, they’d have to be guns, girls, and martinis made with three measures of Gordon’s, one of vodka, and a half measure of Kina Lillet. (Due respect to Aston Martin and the gadget-filled DB5 … they’d be the fourth.)
Those essential 007 elements were vital in creating Bond the character, but they also were incredibly necessary for crafting Bond the film poster.
At least that seems incredibly evident when examining the 15-piece collection of Bond movie posters and concept art that RM Sotheby’s has brought to the block at its ongoing Original Film Posters Online auction.
As with every feature in a gadget Q gave Bond, everything in the posters was added for a specific reason. Be it tilting the seven in 007 so it could double as the handle of a gun in the poster for Dr. No or blurring Bond’s face on the poster of On Her Majesty’s Secret Service to obscure the face of the new actor (George Lazenby) who would be playing the super spy in the new film, the elements of the posters all fulfill a specific purpose.
To make sure those elements were able to shine through and add to, not distract from the guns, Bond girls and 007 himself, renowned artists from around the world were contracted to paint the posters, in some cases on a recurring basis.
The themes they were able to depict — glamour, travel, adventure, sex (duh) — sell the franchise as well as the character, which is perhaps one of the reasons 007 has been able to endure for more than 55 years.
“As Bond is the longest-running film franchise, everybody has grown up with 007 and has their favorite film,” Nicolette Tomkinson, a poster expert from Tomkinson Churcher Art Consultants, said in a release from Sotheby’s. “The posters play an important part in illustrating how Bond has changed since the release of Dr. No in 1962. The unique combination of cultural significance and visual appeal gives the poster a special place in the eye of a collector.”
Here’s a view to some killer posters.
Bond Poster (14 images)