Kiehl’s, Zoolander Launch “Center for People Who Don’t Age Good”

Does your Blue Steel need a tune-up? We’ve got just the thing.

By The Editors

Kiehl’s, Zoolander Launch “Center for People Who Don’t Age Good”
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09 February 2016

While we — like Derek Zoolander — are “pretty sure there’s a lot more to life than being really, really, ridiculously good-looking,” one can never be too sure now, can he?

In recognition of that and to commemorate Thursday’s release of Zoolander 2, Kiehl’s Since 1851 has created a uni-sex “Ridiculously Youthful Collection” ($26) and the “Blue Kiehl” men’s collection ($25) to help prevent your skin from going the way of the dodo.

Both limited sets are being sold throughout the U.S., and New York residents even have the opportunity to stop by the newly opened Derek Zoolander Center for People Who Don’t Age Good at 77 8th Avenue to check out the DZCFPWDAG’s 6.5-step youthification program in person. (Twelve steps was apparently 5.5 too many.)

The center, which marks the first time Kiehl's has engaged in paid media in its 165-year-history, is open to the public and will offer tutorials on the perfect pants-to-nipple ratio as well as allow “youth to wash over you like an ocean of babies” before documenting it at a selfie station.

Those in NYC can stop by the center before it closes on Saturday. The new skincare sets are also available to purchase online.

Online shopping: so hot right now.

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