‘K-Cups For Booze’ Is Part of Your Terrible Future

Convenient? Hardly. Tasty? Doubtful.

By Kirk Miller

 
InBev
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09 January 2017

There's a price to be paid for convenience. And that price is your taste buds.

Anheuser-Busch InBev and Keurig Green Mountain just announced a new joint venture aimed at developing an in-home, single-cup beverage system for alcohol. Essentially, a K-Cup for booze. The system, which has no release date or specs as of yet, would feature beer, cocktails and spirits.

Let’s count all the ways this is ridiculous:

  1. Nobody likes K-Cups. They’re wasteful and the coffee is awful (admittedly, I’m a Nespresso fan, so the taste problem isn't necessarily a consequence of capsules).
  2. It’s based off the expensive, failed Keurig Kold system, which attempted to bring soft drinks into the home at a whopping $370 a pop.
  3. A system that automatically mixes cocktails might be useful — if you’re incapable of reading directions or measuring things — but there are plenty of in-home cocktail mixing systems out there.

Now, at-home 3D-printed drinks? That’s a tastier proposition.

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