Three moms are taking on Uber. If you're thinking, "Oh, hey, that's adorable," let's just keep in mind that "Mom Unites Nation, Brings the Enlightenment to Russia," is also an accurate (but hypothetical) headline thanks to Catherine the Great.
As far as the 2017 situation is concerned, the three Los Angeles moms in question have "a Stanford MBA, a BSC from Wharton, and a law degree from UCLA" and just closed $10 million in Series A funding from, among others, FirstMark Capital, Upfront Ventures, Greycroft and Pritzker Group Venture Capital. Their venture: HopSkipDrive, meant to ferry kids between myriad activities. If you have kids, you know: Kids have activities, and shuttling them between them is a full-time (and horrible) job.
Their USP on transport? Best-in-class atention to the caliber of their drivers, called "CareDrivers," who are "all cleared to drive children and must have over five years of caregiving experience, which can include being a parent," plus a "rigorous 15-point certification, including fingerprinting, background criminal checks, a clean driving record, references, and inclusion on the TrustLine Registry." Uber? It's not there yet.
If you're a dad, and your wife handles this aspect of your children's lives, tell her about it.
If you're a start-up dude, and this isn't available in your area yet, trust: Anything that gets mothers out of daily soccer practice pick-up will make you a billionaire.