Denial is not just a river in northeast Africa — it’s also the way many men deal with their hair loss, choosing to ignore the reality that two out of three of us will be follically impaired by 35.
For guys who don’t want to bury their (possibly balding) heads in the sand about this issue, there
The ingredients, however, are not new. While you need a prescription to get the pharm-grade doses of finasteride, you don't need one to get minoxidil which is already available over-the-counter (via Rogaine).
But that is in the grocery store. Now, companies are seeing the direct-to-consumer model work for home goods, style and, yes, grooming and health. In the digital space, marketing is its own beast. Hims is emoji-laden, minimal and pastel, clearly marketed
Their Hair Insurance Kit is a combination of four FDA-approved products (finasteride pills, DHT shampoo, minoxidil and biotin gummies) that are scientifically proven to stop hair loss and even help reverse it when taken daily. That FDA approval is another sign they aren't coming in hot with a new product, just new branding.
That said, the main appeal
“Thanks to science, baldness is now optional,”
As they say, use it or lose it.