In the pantheon of American menswear icons, Gant may not make your top ten. But they’ve been around since 1949, churning out top-notch shirts and pioneering game-changing features like the back-collar button, all the time unconcerned with silly rankings.
Today’s the day you pay them proper respect, not for their expertise, not for their American-dream pedigree, but because they just slashed the price of their classic peacoat an insane $248.
Yes, it’s “marine” blue instead of black. And yes, it’s cut in a more contemporary style (read: slightly shorter than normal), but these differences actually make this coat a classic, and worth picking up even though we’re supposedly heading into spring.
The peacoat is an essential piece of your wardrobe, but as you’ve seen in the last few months, there are already enough schlubby, ill-fitting black peacoats in the world. This version from Gant is tailored while not sacrificing warmth with its wool-blend construction, and they’ve got all the right details — killer Blackwatch check lining and anchor buttons — that’ll have said schlubby gents asking, hey, where can I get one of those?
But this 50% off price isn’t going to last, and neither are the sizes (though right now, they’ve got small through XXL in stock).
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