For the ultimate in spa-level comfort at home, you’ll be hard-pressed to find better towels than the new super-plush line from Brooklinen. They feel like someone flattened a Falkland sheep. Unfortunately, despite their industry-upheaving business practices, there is one place they fail to innovate: the color.
We don’t mean to single them out. White, grey, tan, blue, taupe (full disclosure: we don't even know what taupe is, but do know it's a towel color) — these are all standard bathroom hues that have been accepted and perpetuated by home goods companies for decades.
Because while beach towels run the gamut from vibrant graphic prints to ponchos, bath towels stay muted. And therein lies the problem. Can we really do no better than the same palette that dates back to those germ-infested fuzzy toilet seat covers?
No, we don’t. But because you won’t have much luck in the eccentric bath towel department at your local Bed, Bath & Beyond, we’ve rounded up our favorites below.
Whether you’re looking to kick your bathroom up a notch or need an Instagrammable set for your Airbnb, these all absorb and dry as well as they catch eyes.
Anthropologie Zig-Zag Bath Collection
Woven jacquard that’ll feel as good on your skin as it does to your wife’s ears when you tell her you ordered something from Anthro.
Pendleton Bath Towels
Did you know your favorite American blanketeers also deal in towels? Count on these 100% cotton stunners to have the same longevity.
Dusen Dusen Towels
Oversized checkerboards (68” x 37”) from Brooklyn-based geometry maestro Ellen Van Dusen.
Houmet Weaving Workshop Sahar Towels
If you’re not ready to go full-on zany with your hues, these hand-loomed Egyptian cotton towels provide an elevated design in a rich indigo that doesn’t stray too far from the norm.
Society6 Artist-Designed Towels
The folks at Society6 help artists around the world by turning their designs into noteworthy goods (and paying them, of course), bath towels included. Here are a few of our favorites.
Art Production Fund Ryan McGinley Towel
OK, OK, so this one’s technically a beach towel. But we can’t think of a better way to up the aesthetic ante in your bathroom than festooning it with a gigantic (70” x 60”) McGinley print in towel form. Bonus: part of your purchase helps fund public art.
Main photo via Anthropologie
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