For all the theatrics that went into Squarespace’s Super Bowl commercial of Keanu Reeves surfing a motorcycle, you’d be forgiven for missing the secondary objective of the ad, which was to plug Arch Motorcycles the custom moto company co-founded by Reeves with business partner and friend Gard Hollinger.
Late last year, the company revealed the newest addition to its bespoke lineup, the Method 143, a new bike that combines carbon fiber, machine aluminum and leather to dazzling effect.
Limited to only 23 units, Arch says the bike will feature a monstrous 143 cubic-inch 2343cc engine housed in a one-piece carbon-fiber chassis. Not only that: the 143 will also feature a carbon-fiber exhaust system, house-designed carbon-fiber turbine wheels and Suter Industries-produced CNC machined bodywork.
No word yet on pricing, but trust it’ll be a pretty penny.
Just don’t try to surf it.