Mad Men‘s Matthew Weiner — that bald brahmin who, even now, is steepling his fingers in an Eames lounger — has a seering, Sauron-like eye for period detail.
The typewriters are Underwood. The lapels are narrow. The secretaries are sex objects.
Oh, and the furniture. That’s mid-century modern. And for that, there’s Reform, open now.
Reform is basically a furniture store from the Mad Men era.
An eclectic clutter of mid-century design on Highrose (Highland and Melrose), Reform should be your go-to for any and all California Craftsman-style furniture. The highlights:
McCabe Stereo CabinetJBL speakers and a vacuum-tube amp are housed in this three-piece, hand-built, teak-cabinet stereo system by Gerald McCabe. The system still sounds honey warm.
Paul Tuttle designed this chair in 1969 for Swiss furniture maker Strassle. Inspired by the moon landing, its shape and leather are meant to evoke an astronaut’s suit.
Fluidity In Wood
This is the Bert Cooper section, a small gallery within Reform that showcases contemporary artists. This month features Robert Strini’s wooden sculptures.
Next Thursday evening, Reform joins its neighbors for the ‘hood’s inaugural art walk.
Mad Men begins on Sunday. It’s a two-hour premiere. You might want to look into getting a new seat.
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