Gentlemen, allow us to lay to rest two prevailing myths regarding the purchase of a gift for your special lady:
- That it must be for a special occasion. To clarify, no: you’re not off the hook for special occasions. But thinking past those, coming out of gifting left field like a giant Publishers Clearing House check? That’s next-level stuff.
- That your special lady need only refer to your significant other: Is your mother not special? Your sister? Your daughter? You see where we’re going here.
And thus we created The Art of Unexpected Gifting — a handy primer on how to spot an excellent unforeseen gift-bombing opportunity, as well as the right gifts to pair with it.