Nine figure sums are mind-boggling. Previously they were only associated with the budgets of nations. Thursday Apple changed that equation, as it became the first publicly traded company to jump the one trillion dollar line.
As the Washington Post reports, the computer giant only briefly attained that incredible peak after “a strong third-quarter report that showed earnings beat expectations.”
It really wasn’t that big of a leap for Apple. It has shareholders all over the world and is an incredibly profitable enterprise for everyone involved.
As the New York Times reports, that’s a gigantic leap from 1997, when Apple found itself near dissolution, overwhelmed by competition from Microsoft and the rival company’s many partners in the industry.
That’s a very long way from near-bankruptcy, to say the least.
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