The Next Super Bowl Could be Cashless
Miami is considering making Super Bowl LIV a cash-free affair
Even though some businesses might be reversing their stance, the biggest game on the American sports calendar could be a cash-free affair as soon as 2020.
According to The Athletic, the host team of Super Bowl LIV, the Miami Dolphins, is considering making the game cashless.
“Doing a lot of research now and contemplating cashless Super Bowl,” Miami Dolphins president and CEO Tom Garfinkel wrote in an email to the publication.
The last stadium to host the Super Bowl, Mercedes-Benz Stadium in Atlanta, went cashless last March but temporarily allowed 50 percent of concession stands at the stadium to accept cash during Super Bowl LIII between the Patriots and Rams.
Other cashless stadiums include Tropicana Field, the home of the Tampa Bay Rays and Tottenham FC’s new London mega-stadium.
Prior to Super Bowl LIII, representatives from Visa, the official financial partner of the NFL, said a cashless Super Sunday was coming sooner rather than later.
“Part of what we talk a lot about with the NFL is getting a path to cashless events, and the epicenter is the Super Bowl,” Visa chief brand and innovation marketing officer Chris Curtin said earlier this year. “We are working on an architecture that will get us there, it’s something we are really keen on. We want an experience that from head to toe will be a cashless experience. The NFL has agreed to partner with us in making that a reality. That is where our energy is now. We have a lot of learnings from other partnerships such as the Olympics and World Cup, we would like to apply those learnings to this experience and make it engaging and rewarding and inviting to fans.”
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