NBA’s Steph Curry to Work as Golf Analyst for NBC During Ryder Cup
The role is part of a "global talent partnership" between the network and Curry’s Unanimous Media
A scratch golfer who is already considering making the jump to the PGA Tour once he retires from basketball, NBA All-Star Steph Curry is going to take his talents to the course in a different way at the Ryder Cup.
As part of a new “global talent partnership” between NBCUniversal and Curry’s Unanimous Media, the three-time NBA champ will serve as an analyst and “insider” during the Golf Channel broadcast of the upcoming tournament at Whistling Straits in Wisconsin starting on September 24. Portions of the international event will also air on Sky Sports in the United Kingdom and Ireland.
“While Stephen is a world-class athlete, his brand and mission transcends the basketball court. The reach of Comcast NBCUniversal’s diverse portfolio will allow us to collaborate and support Stephen and Unanimous’ goals and ambitions while making compelling and impactful content for a global audience,” said NBCUniversal vice chairman Jimmy Horowitz. “We aspire to work with creators who want their impact to reach broadly across our content ecosystem, which makes our partnership with Stephen, Erick [Peyton] and the team at Unanimous Media an ideal fit.”
As part of the partnership, the 33-year-old will also help launch the reimagination of NBCUniversal’s award-winning “The More You Know” PSA campaign.
“Our goal at Unanimous has always been to create content that is not only entertaining, but also uplifting and inspirational,” Curry added in a statement. “It’s incredible to imagine all the different ways we can make this vision come to life by incorporating all the amazing assets across Comcast NBCUniversal’s portfolio that has a footprint in all areas of media and entertainment.”
Last month, the two-time MVP agreed to a four-year, $215 million contract extension that will keep him with the Golden State Warriors through the 2025-26 season. The first player in NBA history to sign two contracts worth at least $200 million, Curry will have an average salary of 52.2 million over the next five years and will have earned more than $470 million in 17 seasons once his latest deal is up.
When that time comes, maybe Curry will trade in his sneakers for golf shoes. Or, if the gig as a golf announcer goes well, maybe Curry will swap his kicks for a microphone instead.
“It’s a big bet that Curry’s likability will transfer beyond the court — and I think a smart one,” according to The Athletic media writer Richard Deitsch. “The dollar figure for NBCUniversal is merely a rounding error, and Curry has proven to draw people into his orbit. His first on-air appearance will be as some sort of correspondent during the Ryder Cup, so we’ll get a feel for how Curry engages in a sport outside of his own. I think you’ll see other well-known athletes head in a similar direction as sports people should position themselves in the entertainment industry the same as musicians and actors and actresses.”
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