After ceasing production of ESPN The Magazine last month, the Worldwide Leader unveiled a digital successor to its longtime print publication today.
Dubbed “Cover Story,” the new franchise will go in-depth on a single story with both written and video coverage. Featuring “bold reporting and unforgettable visuals,” the new product will air monthly across every ESPN platform, from TV to digital, and will be seen on SportsCenter three times on the day of its release.
The first edition of “Cover Story” was released today and details the bond between Texans receiver DeAndre Hopkins and his mother, the survivor of an acid attack that left her blind.
“Our goal here is we wanted to capture what was most impactful and enduring about ESPN magazine and build on it,” Alison Overholt, ESPN’s vice president of storytelling & special projects, tells Axios. “We’ve reinvented the concept of cover story as modern multimedia presentation.”
Mina Kimes did the in-depth reporting on the feature about Hopkins and his mother and Axios reports future cover stories will be coming from notable ESPN names like Wright Thompson, Ramona Shelburne and Marc J. Spears.
What makes this distinct is that you will follow one journalist across every ESPN platform,” Overholt said. “Only a handful of people are able to do that.”
See the video component of the first edition of “Cover Story” here.
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