Subwaygate: Bill Belichick Tapes Subway Ad for Sandwich Chain

It's believed to be the first time the 68-year-old coach has endorsed a national brand

Bill Belichick Tapes Subway Ad for Sandwich Chain
Head coach Bill Belichick of the Patriots during the AFC Wild Card Playoff game. (Maddie Meyer/Getty)
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By Evan Bleier / July 15, 2020 9:30 am

This week, New England Patriots coach Bill Belichick was spotted having a bite to eat on a Connecticut park bench instead of on the beach near his home on Nantucket where he typically spends the NFL offseason.

His meal of choice? A Subway sandwich.

Ditching his signature hoodie and warm-up pants for a polo shirt and khakis, Belichick was spotted on the town green in Branford eating a sandwich for a new commercial the restaurant chain was apparently shooting. Branford is a quiet town that matches Belichick’s stoic personality that also isn’t too far from Subway headquarters in Milford.

It’s believed this is the first time the curmudgeonous coach has endorsed a national chain or made an appearance in a commercial that wasn’t in some way officially involved with the Patriots.

As for the type of sandwich the Super Bowl-winning coach was noshing on during the spot, that information is being kept closer to the vest than the inside of the Patriots’ playbook.

For the record, our guess is the Italian BMT.

In a way, the 68-year-old inking a deal to endorse a sandwich company makes a lot of sense as he’s always been a fan of two pieces of bread stuffed with yummy ingredients. In fact, before Belichick was in New England with the Patriots, he once recorded a video offering advice on how to make a proper PB&J sandwich while he was in Cleveland with the Browns.

It’s pretty odd — and it’s below …

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