Sports | June 6, 2019 11:45 am

Aaron Rodgers Launches $50 Million Venture Capital Fund

Danica Patrick and Sam Darnold are a few other "influencer investors" in on the deal

Aaron Rodgers
Aaron Rodgers in an influencer investor. (Stacy Revere/ Getty)
Getty Images

Green Bay Packers quarterback Aaron Rodgers just added venture capitalist to his resume that already listed a Super Bowl championship, a Super Bowl MVP award, two regular season MVPs and dying on Game of Thrones.

Rodgers, who signed a four-year, $134 million contract extension with the Pack last summer and made $90 million last season alone — including endorsements — is putting some of his money to work with a new venture and growth stage fund with Roth Capital called Rx3 Ventures, Forbes reported.

Rodgers’ partners in the fund, which will focus on consumer brands, include Byron Roth, CEO and cofounder of Roth Capital Partners, and Nate Raabe, who formerly ran Roth’s private capital group.

“With Rx3, I saw the opportunity to create an investment platform that brings together a group of like-minded influential investors and their respective networks with the backing of institutional resources,” Rodgers said.

The fund is backed by a “deep roster of influencer investors,” as Forbes called them, which includes Heisman Trophy winner Desmond Howard, skateboarder Ryan Sheckler, the New York Jets’ Sam Darnold and retired racing driver Danica Patrick, who has been romantically linked to Rodgers for over a year.

“A lot of the companies we talk to wouldn’t let us in the deals if it wasn’t for Aaron and some of our other investors,” Roth said, “Our check size is not enough to move the needle. The investor base is a door opener and differentiator.”

The fund has made seven investments so far, including Privé Revaux Eyewear, helmet maker VICIS and rowing machine Hydrow, and plans to make future investments in the $1 million to $3 million range in the future.

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