Patagonia to Make Corporate Logo Vests Only for Companies that “Prioritize the Planet”
The brand is cutting off companies it deems "ecologically damaging."
Patagonia isn’t making vests for just anyone anymore.
The company will be exercising tighter restrictions in determining which businesses qualify for the custom corporate logo vests that have become a Wall Street workwear staple in recent years, Bloomberg reported.
In a statement on Tuesday, Patagonia announced it will focus on providing its corporate sales products to “mission-driven companies that prioritize the planet.”
While the outdoor gear maker previously made custom logo products for a variety of businesses, Patagonia said it will now focus on B Corp companies, a designation that indicates a business meets certain environmental, social and transparency standards. The designation includes Patagonia itself, as well as some finance and technology firms, according to Bloomberg.
The company has not revealed when its new eco-friendly standards first went into effect, but news of the shift began to spread on Monday when the president of a communications agency took to social media to share an email revealing that her request to order Patagonia’s corporate gear had been declined.
The email from an unnamed third-party supplier of Patagonia products stated the brand would not sell co-branded gear to “ecologically damaging” companies.
Existing corporate customers will not be affected by the change, reported Bloomberg.
Patagonia’s eco-centric corporate gear crackdown reflects its new mission statement, which was updated last year to say, “We’re in business to save our home planet.”
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