News & Opinion | June 7, 2018 11:24 am

Meet the 29-Year-Old Fitness Rebel Taking on Nike

Tyler Haney founded 'the fitness brand for the fashion set.'

Founder and CEO of Outdoor Voices Tyler Haney attends 'Fitness and Fashion: Creating and Scaling Lifestyle Brands' during 2017 SXSW Conference and Festivals at Austin Convention Center on March 14, 2017 in Austin, Texas.  (Photo by Mindy Best/Getty Images for SXSW)
Founder and CEO of Outdoor Voices Tyler Haney attends 'Fitness and Fashion: Creating and Scaling Lifestyle Brands' during 2017 SXSW Conference and Festivals at Austin Convention Center on March 14, 2017 in Austin, Texas. (Photo by Mindy Best/Getty Images for SXSW)

She’s Colorado-born, Manhattan-educated and changing athletic apparel across the globe. Outside Magazine recently caught up with Ty Haney to find out what it takes these days to build up an empire powerful enough to challenge Nike and Under Armour, which is exactly what she’s doing.

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With 80 employees, $56.5 million in venture capital funding and six brick-and-mortar stores, Haney told Outside that she’s not trying to craft a fashion brand or an apparel company for people who live at the gym. Her Outdoor Voices is for “exercisers, not athletes,” and sells both men and women’s apparel.

“If Outdoor Voices is with you when you’re experiencing that runner’s high, that dopamine release, there’s a chemical bond there,” Haney told Outside. “That’s what I’m excited to build the business around.”

Though it was initially tough to get funding — Haney had to send the materials to investors’ wives ahead of meetings — “ that was really where the unlock came from.”