Introducing the World’s First Cannabis-Infused Burger
It's in the sauce, man
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Carl’s Jr. is doing the world a favor and combining two of your favorite things: fast food and cannabis.
On Saturday, the fast-food chain is celebrating 4/20 with the launch of the CBD-infused Rocky Mountain High: CheeseBurger Delight, Business Insider reported. The cannabis-infused burger will be available for one day only at a single Carl’s Jr. location in Denver, Colorado. The celebratory menu item will cost a fitting $4.20.
Carl’s Jr. will make fast-food history with the new burger, becoming the first chain of its kind to launch a cannabis-infused menu item.
The Rocky Mountain High: CheeseBurger Delight has reportedly been in the works since January, and will consist of two beef patties, pickled jalapeños, pepper jack cheese, fries and CBD-infused Santa Fe sauce. CBD, which has attracted attention for its health benefits, functions as the non-psychoactive component of cannabis. This means eating one of Carl’s Jr.’s Rocky Mountain High burgers won’t actually get you high, Business Insider notes.
According to the outlet, the one-day event could turn into more than just a 4/20 stunt. Patty Trevino, Carls Jr.’s senior vice president of brand marketing, told Business Insider that Saturday’s launch will serve as a test of the new product. If sales and customer response meet expectations, the cannabis-infused burger may have a longer stay on the Carl’s Jr. menu.
Trevino also mentioned the option of someday expanding the history-making menu item nationwide.
“If anyone is going to do it, I would want Carl’s Jr. to do it,” Trevino told Business Insider.
For now, the burger is limited to its one-day, one location debut. The Rocky Mountain High: CheeseBurger Delight will be sold at the Carl’s Jr. located on 4050 Colorado Blvd. in Denver, Colorado. The burger goes on sale at 6 a.m. and is available only while supplies last, meaning some serious 4/20 observers will be enjoying a very early cannabis-infused burger brunch.
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