News & Opinion | July 9, 2018 9:15 am

Donald Trump Is Boosting 2018 Book Sales, New Report Shows

Print sales rose 4 percent in the first half of the year.

donald trump
'Fire and Fury: Inside the Trump White House' by Michael Wolff. (Neil P. Mockford/Getty Images)
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Donald Trump is helping boost book sales in 2018. New data from NPD Bookscan show that print sales rose four percent in the first half of 2018, and total unit sales increased two percent compared to a similar period in 2017. Two of the top-selling books that have helped that growth are Michael Wolff’s Fire and Fury, which has sold nearly 1 million copies, and James Comey’s A Higher Loyalty, which has sold more than 577,000 copies, according to the NPD Bookscan, which reports on 85 percent of U.S. book sales in print.

Fire and Fury is by far the biggest hit, with Wolff’s publisher claiming that over two million copies have sold. Wolff has reportedly signed to do a sequel. Quartz reports that up until April, every New York Times bestseller as related to the Trump presidency in some way. Trump most likely helps these sales with his tweets, which help increase awareness of the books.

“Trump’s impact on book sales is multidimensional,” CNN’s media correspondent Brian Stelter said, according to Quartz. “While he is drawing extra attention to certain books, agents and publishing executives worry that he is also hurting sales of non-political titles.”