By Ethan Sacks / August 26, 2018

“Crazy Rich Asians” Officially a Box Office Phenomenon

Drops only 6 percent in 2nd weekend, hands Melissa McCarthy worse opening of career.

Constance Wu stars in Warner Bros. Pictures' and SK Global Entertainment's and Starlight Culture's contemporary romantic comedy "Crazy Rich Asians" (Warner Bros. Pictures)
Constance Wu stars in Warner Bros. Pictures' and SK Global Entertainment's and Starlight Culture's contemporary romantic comedy "Crazy Rich Asians" (Warner Bros. Pictures)

Winning the box office crown with $25 million may not be a record breaker, but Warner Bros.’s Crazy Rich Asians has quietly just made a loud statement.

The total marks just a six percent drop for the romantic comedy, which boasts the first entirely Asian top-of-the-marquee cast for a major Hollywood movie in 25 years, from its opening weekend victory. In the words of The Hollywood Reporter, that $25 million represents “one of the best holds in modern history for a wide release summer title.”

It means that Crazy Rich Asians has become the type of pop culture phenomenon which audiences flock to see to be part of a larger conversation. Already at $76.8 million domestically after its first ten days, the film is likely to become the first romantic comedy to pass the $100 million mark in three years.  Comedies have been in a serious slump of late.

But having a winner means there must be losers in the box office game. Melissa McCarthy’s R-rated puppet comedy, The Happytime Murders, opened in third place with just $10 million, marking a career low for the comedienne in a film in which she is the lead.

 

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