Though we don’t yet know what the matchup will be on the field at Hard Rock Stadium in Miami for Super Bowl LIV on February 2, we do know two parties that will be squaring off in the big game’s annual ad war: Michael Bloomberg and Donald Trump.
The 2020 presidential campaigns for both Trump and Bloomberg have purchased 60-second ads at a cost of approximately $10 million apiece which will air on Fox during the big game, according to The New York Times.
Bloomberg will pay for his ad out of his pocket while Trump will dip into his nine-figure campaign fund to finance his spot.
Michael Frazier, a spokesman for the Bloomberg campaign, told The Times that the biggest point of their ad is to get “under Trump’s skin.”
“[By] taking the fight to Trump, the ad is part of Mike’s strategy of running a national campaign that focuses on states where the general election will be decided, parts of the country that are often overlooked,” Frazier said.
Usually the most-watched single television program in any given year, last year’s Super Bowl drew 98.2 million viewers on CBS.
By advertising to a national audience, Bloomberg is hoping to appeal to voters in the 14 states that will take to the polls on Super Tuesday on March 3.
“It’s actually smart for Bloomberg,” Ken Goldstein, a professor of politics at the University of San Francisco, told The Times. “Bloomberg is running a national campaign, and the most efficient way to reach a lot of people in a national campaign is buying an ad in a top-rated show. And as expensive as it is, it’s cheaper than buying the ads market by market.”
Other entities that will be airing ads during the Super Bowl include Anheuser-Busch InBev, Facebook, Kia, New York Life, Pringles, TurboTax and WeatherTech.
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