Apple Debuts Health-Conscious Smartwatch, Biggest, Priciest iPhone to Date

Company announced three new iPhones and a redesign of its signature wearable.

The new Apple iPhone Xs (L) and iPhone Xs Max (R) are displayed during an Apple special event at the Steve Jobs Theatre on September 12, 2018 in Cupertino, California.  Apple released three new versions of the iPhone and an update Apple Watch.  (Photo by Justin Sullivan/Getty Images)
The new Apple iPhone Xs (L) and iPhone Xs Max (R) are displayed during an Apple special event at the Steve Jobs Theatre on September 12, 2018 in Cupertino, California. Apple released three new versions of the iPhone and an update Apple Watch. (Photo by Justin Sullivan/Getty Images)
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Apple debuted three new iPhones as well as the Apple Watch Series 4 at the Steve Jobs Theater on Wednesday. According to a story in The New York Times, the largest of the new iPhones, the XS Max, will be the largest and most expensive in Apple’s history, bearing a 6.5-inch screen and costing customers $1,100.

Regarding the other two iPhones, the XS will have a 5.8-inch screen and cost $1,000, while the more basic XR will cost $750 and come in white, black, red, blue, and yellow.

The Apple Watch Series 4 offers a new direction for the company’s smartwatch strategy: health. The watch, which will start at $399, has an FDA-approved electronic heart sensor, as well as a larger display area than previous models. The watch is designed to notice a fall, which causes the watch to prompt the user to alert emergency services, which the watch will do on its own if there is no response or movement after one minute.

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