What Goldman Sachs Learned About Gen Z by Surveying Its Interns

The next generation is optimistic, traditional and distrusts influencers

Gen Z
This is what happens you type "Gen Z" into any stock image site
Franek Strzeszewski / Getty Images
By Kirk Miller / September 18, 2019 11:24 am

Kids these days … actually have a lot in common with you.

Goldman Sachs asked 1800 of its Gen-Z interns about weed, money, marriage and a host of other social and economic trends in an annual survey. The results are both expected in regards to climate change and cannabis, but surprisingly traditional when it comes to careers and relationships.

Highlights of the survey below, but as Business Insider notes, “The selection process for the bank’s internship is considered to be among the most rigorous in the finance world — this particular crop of Gen Z-ers is thus likely to be more educated, performance-driven and competitive than the average in that generation.”

  • 80 percent believe their personal data isn’t secure, but half of them spend four or more hours on-screen per day
  • They’ll buy into brands, but only 4 percent of respondents said their purchasing loyalty lies with influencers
  • 71 percent prefer print over digital when it comes to reading (most-read book: Thinking, Fast and Slow by Daniel Kahneman)
  • When traveling, they prefer hotels over Airbnb-like services by over a 2:1 ratio
  • For work, interns care far more about what they do day-to-day, who they work with and how to advance than working in a cool/fun place
  • 60 percent expect to start a business
  • Over 90 percent expect to become homeowners, get married and raise children
  • 85 percent favor cannabis for medical use, and 59 percent of U.S. respondents favor legalization for recreational use
  • If you’re wondering about politics: They’re pro carbon tax (83 percent), pro new referendum on Brexit (72 percent) and only 1 percent of respondents said they’re most likely to trust politicians (the same amount as celebrities)
  • While they’re worried about climate change, the interns feel artificial intelligence will have the most profound impact on the planet in the next decade

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