InsideHook

Gear

The goal isn’t to own the most stuff. It’s to own stuff that serves your lifestyle, and serves it for a good and long time.

Deal: This Uniqlo Cashmere Sweater Is Just $50

Gear

This Uniqlo Cashmere Sweater Is Just $50

Cashmere for a not-so-cashmere-price

Filson Ultralight Jacket for men

Menswear

Filson Makes an Impressive Ultralight Jacket, Now 65% Off
Deal: Eddie Bauer’s Winter-Ready Hunt Pac Boots Are Half-Price

Gear

Eddie Bauer's Winter-Ready Hunt Pac Boots Are Half-Price
outdoor research face mask

Gear

Our Favorite All-Around Face Mask Is 25% Off
Deal: This North Face Flannel Is 30% Off

Gear

This North Face Flannel Is 30% Off

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Gear

Burton’s Latest MINE77 Collection Is Yet Another Limited-Edition Banger

This stuff is gonna sell out quick, better act fast

Red union suit on clothing line

Menswear

The History of the Union Suit, the Infamous Butt-Flap Long Johns

The consummate winter base layer has roots in women’s rights, Original Penguin and the world of high fashion

Products of the Week: Saucy Greeting Cards, Cartier Watches and a “Hangover Proof” Cocktail

Gear

Products of the Week: Saucy Greeting Cards, Cartier Watches and a “Hangover Proof” Cocktail

The 18 best pieces of garb and gear that crossed our desks this week

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Gear

The 7 Best Shoes to Wear While Lifting Weights

Crucially, none of them are suitable for running

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The Best Seasonal Affective Disorder Lamps to Get You Through Winter
It’s Time to Add a Benchmade Knife to Your Collection

Sponsored

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A Bath Hater’s Guide to Not Hating Baths

Gear

A Bath Hater’s Guide to Not Hating Baths
Products of the Week: Fruity Pebble Cake, Rhone Cycling Shorts and Zodiac Vans

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Wilco and Beastie Boys Yeti coolers

Music

Billie Eilish, Wilco and More Design Custom Yeti Coolers to Benefit Roadies
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News & Opinion

21 Trends That Will Define the Lives of American Men in 2021
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Health & Fitness

Peloton, Mirror or the Field: A Complete Guide to the Best Smart Home Fitness Machines
Huckberry and Coors Golden Hour series gear

Menswear

We Did Not Expect a Coors and Huckberry Collab to Look This Good
10 Products That Helped Make 2020 a Little More Bearable

Gear

10 Products That Helped Make 2020 a Little More Bearable
The 25 Items That Got You, Our Readers, Through 2020

Gear

The 25 Items That Got You, Our Readers, Through 2020
The 10 Coolest Pieces of Beatles Gear We Spotted in the “Get Back” Teaser

Gear

The 10 Coolest Pieces of Beatles Gear We Spotted in the “Get Back” Teaser
Products of the Week: An A24 Party Fleece, Gender Neutral Skincare and One Very Nostalgic Sweater

Gear

Products of the Week: An A24 Party Fleece, Gender Neutral Skincare and One Very Nostalgic Sweater
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