InsideHook

Careers

 

Like Winston Zeddemore once said, we have the tools, we have the talent. We also have the job openings. Those openings are below — and they’re all just as rewarding, if not more, as saving the world from a pantless marshmallow sailor.

About InsideHook

InsideHook is the leading digital lifestyle platform for accomplished and adventurous men. From style to travel to dining, vehicles to watches to fitness, our editors are passionate about bringing our audience the latest and greatest. It’s a job we take seriously, and one we’ve been at for almost a decade.

InsideHook is an innovator in branded entertainment, providing native solutions, custom content and video, event activation and other innovative programs for premium and luxury brands.

Open Positions

Social Media Manager (New York, NY)

InsideHook is looking for a savvy, sophisticated Social Media Manager to lead all social media efforts across organic and paid campaigns. The Social Media Manager is a critical part of the Audience Development team, reporting to the Head of Audience Development. The ideal candidate will have a keen knowledge of best practices driving growth and engagement across all social media channels, as well as InsideHook’s value proposition, differentiation and voice. S/he will have a deep understanding of what drives users to engage with content, how to convert readers into followers, and spark long-term growth aligned with advertising and business goals. 

What We Do and Who We Are:

InsideHook is the essential lifestyle guide for adventurous and discerning men: guys 35-50 who have limited time, great taste and a thirst for experiences. Our readers are decision-makers and trendsetters who drive the aspirations of the demographic — they are influencers in the original sense of the word. InsideHook is the definitive authority on everything this successful man needs to know right now about food and drink, travel, style, health, tech, culture, and outdoor adventures.

Job Overview:

InsideHook is seeking a Social Media Manager to implement strategies for audience acquisition and engagement on all social media platforms. The ideal candidate should serve as a social media expert, platform partner and trend-spotter to bring first-to-market social and digital media opportunities that align with business objectives. 

This is a full-time position with a competitive salary commensurate with experience, plus health benefits and paid time off. 

Responsibilities:

  • Develop and execute strategy to grow InsideHook’s social presence on established and emerging platforms
  • Write, schedule and optimize daily content across multiple social platforms, including but not limited to Facebook, Instagram (including Stories), Twitter, Pinterest, and Flipboard leveraging each channel’s tools and tactics
  • Proactively engage and interact with followers and fans by responding to questions and joining in relevant conversations (tweeting, sharing, commenting and liking, etc)
  • Work cross-functionally with InsideHook’s editorial, sales, branded, creative and engineering stakeholders to ideate and execute social-focused initiatives and partnerships
  • Execute, manage, test and optimize paid social efforts, including but not limited to strategy development, audience targeting and ad campaign setup  for social amplification of branded content
  • Implement, experiment, and iterate paid social campaigns for brand awareness and email capture/acquisition, utilizing custom audiences and external vendors (such as Keywee)
  • Research, develop and test new audience segments (ie retargeting, lookalikes, custom audiences, etc) and new platforms (Pinterest, Flipboard, YouTube) 
  • Manage budgets, monitor pacing/delivery, optimize tests and maintain ROI goals and KPI tracking
  • Find and maintain relationships with content/marketing partners and social platform managers to develop partnership opportunities, collaborate with influencers on giveaways, brand promotion and create general buzz through innovative partnerships
  • Keep ahead of and communicate social media trends, best practices and platform updates with team and key stakeholders

Requirements:

  • Bachelor’s degree in Marketing or related field 
  • 2-4 years of experience in social media strategy and managing social networks (Facebook, Twitter, Instagram, Pinterest, LinkedIn) and other off-network platforms (Flipboard, Reddit, YouTube)
  • Experience working with social insights tools: GA, Parse.ly, Crowdtangle, Facebook Insights, Instagram Insights, Twitter Insights, Ads Manager and social scheduling tools 
  • Proven record of writing smart, optimized, engaging social media copy, including writing headlines and social language, and selecting images with social reach potential 
  • Strong, adaptable writing skills to hone the brand voice on social. Photo / video editing experience a plus
  • High energy, with the ability to juggle multiple priorities under pressure and tight deadlines in a fast-paced environment
  • Great team player; but you can also ride solo when needed. Be cool and collaborative. Culture is very important to us.
  • Strong sense of ownership and entrepreneurial spirit, always looking for ways to take initiative and improve existing programs or processes
  • Applicant should live in or around New York City

To apply:

Please send resume and cover letter to jobs@insidehook.com. No staffing agencies or consulting firms, please. InsideHook is an Equal Opportunity Employer.

—

Updated: November 2019. We currently have no other open positions. Still, we love hearing from brilliant, talented and eager folks. Feel free to reach out with a note and resume at jobs@insidehook.com.