When a Rockstar Porsche Designer Makes a Watch, You Stop and Listen
By Evan Bleier / June 9, 2017 9:00 am

Rob Dickinson, the founder and creative director of Singer Vehicle Design, is an interesting guy. 

Born in the UK, Dickinson gained fame in the ‘90s as a member of Catherine Wheel before leaving the band to exclusively work on restoring and optimizing Porsche 911s. If you’re any sort of car nut, you’re probably familiar. For the uninitiated, Singer Vehicle design is strictly in the business of custom Porsche 911s. It’s just what they do. And they do it very well. 

Now, less than a decade after Singer reimagined its first 911, Dickinson is revving up for another lap, this time turning his meticulous attention to detail to the wholly appropriate field of watchmaking.

Singer Watch (4 images)

Created with the assistance of Jean-Marc Wiederrecht of the Swiss watchmaking company Agenhor, Dickinson’s new imprint Singer Reimagined has just released the Track1 Chronograph. The watch — which features a 44-7part AgenGraphe movement —was 10 years in the making. Inspired by a logo on a ‘70s Ferrari Grand Prix car, the watch’s central chronograph consists of “two rotating discs that evoke the bezels of sporting timepieces throughout the ages” and the dial is designed to be as legible as the dashboard instruments Dickinson knows so well.

“The dream was to reimagine the sporting chronographs of the 1960s and ‘70s in a manner that celebrated their magnificence but brought a profound new sense of priority to the way in which elapsed time – the essence of a chronograph – was presented,” says Dickinson

Priced at $41,200 and limited to just 50 pieces, you can try to get your mits on one of ‘em here.

Like the Singer’s 911s, we expect they’ll disappear in a hurry.