Slap on the Wrist

By The Editors
February 12, 2014 9:00 am

A quality watch, modestly priced.

That’s the dream.

Natty enough for the office, casual enough for everywhere else.

All that in a single timepiece: Martenero, designed and assembled in the USA and taking orders now.

MarteneroThink of these NYC newcomers as this year’s Shinola: an upstart brand focused on quality, clean design and handsome ruggedness, all at an affordable price.

The two initial models: Ace, a new take on the classic pilot watch, and the Founder (inspired by “entrepreneurs who get sh– done”).

Both offer clean design with some nice flourishes: a mix of Arabic numerals and arrows on the former; a “warning track” to mark a change of the hour on the latter.

The specs: 100-meter water resistance, no batteries and customization. You can personalize the dial, hand and strap colors.

These are limited-edition timepieces, capped at 1,000 each and individually numbered. Each one comes with both a hand-cut and -sewn leather strap and a waterproof nylon strap.

Watch and learn.

Win a Vintage TAG Heuer Watch

If you’re looking for an elegant classic, you can’t do much better than TAG Heuer’s Autavia Calibre 5. That’s why we’re teaming up with our friends at Blazer to give one away. One lucky winner will receive the pre-owned watch, which is valued at $2,700. Sign up today to join sweeps like these!