Simply saying the name “Rolls-Royce” evokes the pinnacle of success and fine living—a level of luxury known only to a chosen few. At this year’s Geneva Motor Show, which runs through March 19, the storied British carmaker has rolled out a trio of bespoke autos, each with its own set of fanciful flourishes.
Elegance
Most stunning of these is the one-of-a-kind Elegance, with exterior that brings a whole new meaning to “Diamonds are Forever.” That’s because this car features the first diamond powder-coated paint job, produced by crushing 1,000 ethically-sourced precious gems. The Elegance was produced for a single collector, from whom the automaker had to get permission to show it, and is based on the Rolls-Royce Ghost. To prevent the car’s surface from feeling rough due to the paint’s most luxurious ingredient, Rolls had to add an extra layer of lacquer to ensure it remains smooth to the touch.
Take a live look at the Ghost Elegance below, courtesy of British GQ.
Dawn – Inspired by Fashion
Also among Rolls-Royce’s 2017 Geneva honor roll is the Dawn “Inspired by Fashion” model that comes in Andalusian white, with three accent colors: Mugello red, Cobalt blue, and Mandarin orange. These variations are supposed to mirror (and match) the haute couture tastes of its potential driver.
Wraith Black Badge
Finally, the bespoke-engineered Wraith Black Badge is meant to target a younger, edgier clientele for the traditionally reserved automaker. The car’s noticeably lower profile, black hole-like paint job, and devilish, 623-hp engine are meant to appeal ultra-wealthy millennials looking to make a bold, brash statement with their driving choice.
—Will Levith for RealClearLife
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